Short-Form Content: "Stranger Things"

In May 2022, season 4 of Netflix's "Stranger Things" was released. To create an engaging and trendy content around Halloween, I made an outfit-inspired Stranger Things video: Moonbeam Apparel style. I created outfits with merchandise based on character images and personalities, with nods to previous seasons of Stranger Things.

I styled four recognizable Stranger Things characters through key staples in each character's costume design. I used a pair of overalls, a button down jacket, and my curly hair to embody Eleven; A denim shirt and pants paired with Joyce's brown corduroy jacket; Hopper wearing a beige jacket, hat, and undershirt, for his Sheriff uniform; and all denim jacket and jeans for Billy.

Based off of character personality, I acted and assigned audio clips to certain characters: Eleven had her hand outstretched and screaming, Joyce frantically and erratically moving with lights, Hopper lip-syncing he's overworked, and Billy sounding annoyed in a nonchalant manner. I used props from around the store: ghost lights for stringed Christmas lights and chalk to represent a cigarette to embody the fictional characters to the best of my ability.

I used a trending sound on TikTok on Instagram, and helped create an engaging caption with hashtags related to Stranger Things and boutiques to increase audience reach and engagement.

This was my favorite short-form content I created while working at Moonbeam Apparel. The video earned over 10.8K views and is one of Moonbeam Apparel's most popular Reels!