Short-Form Content: Cozy Outfits

While working at a local owned business, I styled and showcased inventory in an engaging outfit videos. In this particular video, I created eye-catching transitions while showcasing "cozy" merchandise with Meghan Trainor’s viral hit “I Made You Look.” With over 2 million uses on Instagram, the audio boosted visibility and engagement for the store’s Instagram account. 

While this reel didn’t hit the same number of views as my Stranger Things-inspired outfit video, it still reached over 3K views, with more sale interaction compared to the Stranger Things themed video. 

Followers engaged in the comments with excitement, sharing their favorite pieces featured in the video, and sales for featured items increased! My boss also said it was her favorite video I made (always a plus)! 

In the future, instead of creating short increments of “Shop Moonbeam Apparel” popping up at the end of the video, I would ask for access to the store’s logos to reinforce and encourage recognition of Moonbeam Apparel’s logo.