Copywriting: International Equal Pay Day

This project involved crafting compelling and informative copy for an Instagram post commemorating International Equal Pay Day. The goal was to raise awareness about the ongoing struggle for pay equity while highlighting the intersectional nature of this issue.

I started by grounding the post in celebration, wishing everyone a "Happy International Equal Pay Day!" This established a positive tone while acknowledging the significance of the occasion, while including recognizing equal pay as an issue amongst multiple genders.

The caption acknowledges systemic roots of pay inequality, and calls out the disproportionate impact on marginalized groups to demonstrate a nuanced understanding of the issue, while maintaining a positive tone. This post helped educate, raise awareness, and empower others regarding International Equal Pay Day.

Overall, I believe this example of copywriting communicated the message of International Equal Pay Day by combining celebration, education, and advocacy to raise awareness and inspire action!